Tackling climate change and raising awareness of the hazards of wildfire.
Representatives of fire safety organisations and countryside organisations across Northumberland, plus ramblers.
Wildfire is an increasing risk because of climate change, and Northumberland’s extensive fells are at particular danger. The video was aimed at raising public awareness of the hazards of wildfire and what they could do to reduce the risks.
Northumberland Fire Group commissioned the work and set up a steering group of fire safety experts to assist with the video production.
A tight timescale was set – the commissioner needed the video to be ready for tourism centres by spring, and so the video production was arranged in February. As no wildfires were likely at that time of year, a special shoot was arranged to record powerful images of flames to be used throughout the video.
A ten minute video was produced.
Northumberland Fire Service is internationally recognised for its preparedness to tackle wildfires and this video was an opportunity to salute the wisdom of its forward-planning and commitment to high standards.
Northumberland Fire Group.
Punchy audio-visual treatments such as this are invaluable in raising public awareness, especially if combined with other information and press campaigns.