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Just b me music video

Urban Gz took part in an ambitious multimedia project with a fantastic outcome

  The DVD gave the group a platform to express their views, experiences and talents and set a positive example to other young women.

Who Took Part

Six young women from Urban Gz, a Just ‘B’ Me girls group, supported by Scotswood Area Strategy.


The group had been meeting to discuss issues such as self esteem, confidence, bullying & identity (all the girls are from ethnic minority backgrounds). They were interested in music and song writing and wanted to make a DVD. The objective was to raise the self esteem and confidence of the girls, support them in developing new skills and to produce a positive, feel-good DVD targeted at teenage girls.

Project Outline

We supported the young people to:

  • brainstorm ideas
  • plan the film
  • they decided to use green screen technology to great effect.

What Happened

  • workshops were held on storytelling, storyboarding and media literacy
  • they wrote, produced and recorded a song
  • they created a dance routine
  • •
  • we filmed in several locations
  • •


A DVD of the media they created was given to each participant.

Benefits for Participants

The confidence and self esteem of the young women was increased dramatically when they saw their film.

Clients and/or Funding

Scotswood Area Strategy commissioned the project, which was funded by the Newcastle Youth Opportunity Fund.

Who Else Would Benefit From This Sort of Project

An activity like this can really enthuse young people about media and raise confidence and aspirations.

How To Find Out More

Contact Us


Other media from this project